Redesigned UAPP: Building a Multi-Tenant CRM and Driving a 38% Boost in Student Sign-ups
My journey as the Senior Product Designer at UAPP, transforming a chaotic, multi-user student recruitment process into a seamless CRM ecosystem. From optimizing high-converting landing pages to fixing a leaky student onboarding funnel.
+38% ConversionLanding page sign-ups
-42% Drop-offOnboarding friction